You can now understand Kenyans’ spending behavior through the Consumer Wallet, a collaborative venture between mSurvey and Safaricom. Consumer Wallet seeks to help businesses understand their customers better by giving them access to live consumer insights to develop products and services that appeal to the mass market consumers. “Research as a service is an emerging trend in telcos across the world.” said Victor Ikawa, Head of Research and Insights at Safaricom.
For the past few months Kenyans have been grappling with increasing food prices, especially the cost of staples such as maize meal, milk and sugar. To better understand the situation, we had a conversation with 353 Kenyans asking about their food security and here’s what we heard.
As the world observes World AIDS day, mSurvey had a conversation with Kenyan millennials to understand how the growing education on HIV and AIDS has influenced or changed their attitudes on the subject.
Customer service is often overlooked and companies choose instead to invest heavily in advertising. We gathered some insights that prove looking into a customer’s emotional as well as practical needs improves their customer experience and in turn your business.