Are Kenyans changing their voting behavior?

Are Kenyans changing their voting behavior?

It’s another election year in Kenya and the country has been gripped by election fever. With the presidential debates now concluded, Kenyans are anxiously counting down the days to cast their ballots. We had a conversation with 593 Kenyans to see if voter education had any impact on Kenyan attitudes towards electing their leaders and to understand other peculiar Kenyan voting behaviours.

Consumer Wallet: Helping you predict Kenya’s spending behaviour

Consumer Wallet: Helping you predict Kenya’s spending behaviour

You can now understand Kenyans’ spending behavior through the Consumer Wallet, a collaborative venture between mSurvey and Safaricom. Consumer Wallet seeks to help businesses understand their customers better by giving them access to live consumer insights to develop products and services that appeal to the mass market consumers. “Research as a service is an emerging trend in telcos across the world.” said Victor Ikawa, Head of Research and Insights at Safaricom.

How Kenyans are fighting back against the high cost of food

How Kenyans are fighting back against the high cost of food

For the past few months Kenyans have been grappling with increasing food prices, especially the cost of staples such as maize meal, milk and sugar. To better understand the situation, we had a conversation with 353 Kenyans asking about their  food security and here’s what we heard.

Diverting Kenya's health care system

Diverting Kenya's health care system

We had a conversation with Kenyans to hear their thoughts about the Doctor's Strike that has paralyzed hospital operations across the country.

How to put the 'service' back in customer service

How to put the 'service' back in customer service

Customer service is often overlooked and companies choose instead to invest heavily in advertising. We gathered some insights that prove looking into a customer’s emotional as well as practical needs improves their customer experience and in turn your business.

Embracing mobile around the world

Embracing mobile around the world

Here we share data on mobile penetration, unique mobile penetration and the number of unique mobile subscribers from our two favorite regions: Africa and Latin America and the Caribbean.