Imagine you are walking along a train track and down the line you see five people tied to the tracks. Shortly afterwards, a speeding train approaches, heading straight for the five. Searching frantically for a solution, you see a lever you can pull to divert the train to another set of tracks, only to discover that one person has been tied to that set of tracks too. Would you pull the lever, actively killing one person, or instead do nothing which would effectively kill five people? This moral dilemma is known as the Trolley Problem. Doctors in Kenya are currently facing a similar dilemma.
According to UNICEF, Eastern and Southern Africa are home to half of the world’s population living with HIV and AIDS with youth in particular, being at a higher risk of infection. As the world observes World AIDS day, mSurvey had a conversation with Kenyan millennials to understand how the growing education on HIV and AIDS has influenced or changed their attitudes on the subject.
The US election has kept us all on the edge of our seats. After a long campaign season *drum roll* Donald Trump is now the President of the United States. This election meant a lot to people outside the US so we partnered with CNN to understand Why Africa Cares About the US election. Through a mobile conversation the day before the election we found that a whopping 78% of Africans believed Hillary would win. When asked again today after the election, 62% were surprised Trump won mostly because polls pointed to a Hillary victory. This sentiment was shared by news channels and people across the world. What changed? How is it that Trump won by such a large margin when all the polls suggested differently?
Customer service is often overlooked and companies choose instead to invest heavily in advertising. We gathered some insights that prove looking into a customer’s emotional as well as practical needs improves their customer experience and in turn your business.
Whereas mobile phones used to be a luxury for a select few, they are now a common staple for 4.7 billion. Here we share data on mobile penetration, unique mobile penetration and the number of unique mobile subscribers from our two favorite regions: Africa and Latin America and the Caribbean.
Dr. Njambi Njuguna, from University of Washington in Seattle and Kenyatta National Hospital in Nairobi used mSurvey to determine whether sending HIV awareness mobile messages through SMS would increase HIV testing rates among young women in Kiambu County, Kenya.
Dr. Jessica Haberer and colleagues used mSurvey to help understand adherence to oral pre-exposure prophylaxis (PrEP) in the context of a person's HIV risk (i.e., prevention-effective adherence) in Thika, Kenya and Kampala, Uganda.
University of Washington and the Kenya Medical Research Institute (KEMRI), are using mSurvey to identify and predict peak fertility periods among HIV discordant couples wishing to conceive in Kenya.
In 1999 in the first café along Ngong Road, Java House introduced coffee drinking and gourmet café culture to Kenya. Through mobile surveys sent upon mobile payment, Java learned how to improve their customer’s experience with changes made by HR, Operations, Sales, and Marketing.
Digicel Trindad & Tobago, the top mobile provider in the Caribbean, partnered with dealerships to make purchasing and registering SIM cards readily available everywhere. Digicel turned to mSurvey to automate the time-consuming process of manual SIM registration.
KCB is a leading commercial bank serving 4.1 million customers across Kenya. It was essential for them to measure the satisfaction levels of their customers after engaging with Customer Care. mSurvey was able to integrate mobile surveys into their customer care touch points so customers can rate their service immediately.
The GEMMA Fund at Emory University used mSurvey to help understand the feasibility and acceptability of using SMS mobile surveys to collect sensitive information about pregnancy outcomes in Kenya.
Acumen raises charitable donations to invest in companies and ideas that tackle poverty. In Kenya, they invest in 24 companies spanning across agriculture, education, energy, health, housing and water and looked to mSurvey to help better understand the impact of these projects.
The Telecommunications Authority of Trinidad and Tobago (TATT) looked to mSurvey to help understand the "Digital Divide," or the difference in people’s access to and use of technology.