Understanding the digital divide

 

The Telecommunications Authority of Trinidad and Tobago (TATT) looked to mSurvey to help understand the "Digital Divide," or the difference in people’s access to and use of technology.

TATT deployed a nationwide radio, television, and newspaper marketing campaign to encourage the public to use a join code to opt-in to a mobile survey asking questions about technologies available in their home and community.  

The use of mSurvey was a marked improvement from the 2007 Digital Divide Survey which collected pen and paper survey data from 5,912 households. 


24,000

ACCESSED THE SURVEY

11,000

completed the survey

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3

indices measured

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Complete results: 

The Digital Divide Survey Trinidad and Tobago, 2013

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Real time data allow us to respond immediately to the results as they come in. We’ll be able to focus our resources much sooner on infrastructure in geographic areas, that the data reveals need our attention.
— Annie Baldeo - Telecommunications Authority of Trinidad and Tobago